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Zoosk integrates gamification into its online dating sites community (meeting)

Zoosk integrates gamification into its online dating sites community (meeting)

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Started 5 years ago, Zoosk started initially to produce a title for itself in online dating through Facebook along with other networking that is social. A year ago, it created revenue in excess of $90 million and had been known as into the top 50 venture-backed organizations by the Wall Street Journal.

Not merely has got the success propelled Zoosk into certainly one of the most truly effective online dating communities, but its features have actually gotten the interest of millions. Now the organization is attempting to incorporate gamification, or even the utilization of game-like incentives such as for example achievements in non-gaming apps, into its online dating sites platform. GamesBeat sat straight straight down with Shayan Zadeh, Zoosk CEO, to delve deeper to the company’s gamification feature as well as the Zoosk world. Here’s an edited transcript for the discussion.

GamesBeat: is it possible to let me know a tiny bit about why you’ve made a decision to incorporate gamification in to the online dating sites format and exactly how you are carrying out it?

Shayan Zadeh: Well, everbody knows, gamification is a fancy term for providing customers incentives to do specific tasks. It is not really a brand new thing or an internet thing. All of us remember the badges we might return in college.

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